The Manager, Social Media and Content Creation will serve as the tactician and administrator of social media content creation and management for the Westchester Medical Center Health Network (WMCHealth). Collaborating with WMCHealth's Senior Director of Strategic Communications (to which the position holder will report), the Manager will play a key role in developing WMCHealth's social media strategy and lead its activation across multiple social media platforms. The Manager also will be a member and key contributor to an integrated marketing and communications team charged with strengthening the brand of WMCHealth and its member hospitals, as well as sharing content vital to the community's health and well-being.
Responsibilities:
Develop and execute network social media strategy that forwardsWMCHealth's mission through service promotion, business/philanthropic development and wellness information-sharing; Conceive, craft, produce and direct purposeful and engaging campaigns
Operate as the day-to-day leader of network social media efforts; play a key role in the activation of multifaceted marketing/communications campaigns; manage WMCHealth social media platforms
Cooperate with business, clinical, marketing, communications and development leaders; proactively seek content opportunities with internal and external stakeholders and sources; ensure consistent messaging
Collaborate with internal/external creative teams to develop content customized for social media channels
Monitor social sentiment; identify and act on opportunities to engage directly with WMCHealth's social media community
Manage and execute campaigns on social media and other digital platforms
Membership on crisis communications team
Cultivate and decipher analytical data to tailor communications for receiving audience.
Qualifications/Requirements:
Experience:
Minimum five years of social media management experience. Healthcare related social media experience ideal, but not required.
Education:
Bachelor's Degree, required
Licenses / Certifications:
N/A
Other:
Special Requirements:Mustmaintain an expert-level understanding of popular social media platforms, best practices for success in each and how to use for business success;identifyand modify discipline trends; always exploring new opportunities.
Skilled storyteller and writer of crisp content; builder of fruitful relationships, both internal and external.
Can conceptualize and lead execution of social media campaigns that resonate with and motivate WMCHealth's social media community
Creative; flexible; spirited; organized; adroit
Social media never sleeps; eager and willing to act at a moment's notice
WMCHealth is a 1,900-bed healthcare system headquartered in Valhalla, New York, with ten hospitals on eight campuses spanning 6,200 square miles of the Hudson Valley. WMCHealth employs more than 12,000 people and has nearly 3,000 attending physicians. From Level 1, Level 2 and Pediatric Trauma Centers, the region’s only acute care children’s hospital, an academic medical center, several community hospitals, dozens of specialized institutes and centers, a state of the art Telemedicine program, skilled nursing, assisted living facilities, homecare services and one of the largest mental health systems in New York State, today WMCHealth is the pre-eminent provider of integrated healthcare in the Hudson Valley.
